Farewell ‘Brat Summer: ‘Very Demure’ is Stealing the Spotlight on TikTok

Embracing the ‘Very Demure’ Trend

As summer fades into autumn, TikTok introduces a new fashion trend: ‘very demure’. This trend, therefore, contrasts sharply with the previous ‘brat summer’ craze. While ‘brat summer’ exuded rebellion and excess, ‘very demure’ is all about subtlety and refinement.

Makeup artist and prolific TikToker Jools Lebron has become the authority on the word “demure.” (Photo credit: @joolieannie / TikTok)
Makeup artist and prolific TikToker Jools Lebron has become the authority on the word “demure.” (Photo credit: @joolieannie / TikTok)

The term ‘demure’, with its French origins, denotes a reserved and discreet demeanor. Jools Lebron, who popularized this trend, cleverly used his humorous videos to highlight the societal pressure for perfection. Consequently, these videos have made the trend both stylish and relatable.

The Rise of Demure Fashion

In addition, the ‘very demure’ style emphasizes simplicity and elegance in fashion. Unlike the bold and flashy outfits of summer, this trend celebrates classic and understated pieces. Celebrities like Jennifer Lopez and Khloé Kardashian, for example, are leading this movement. Their wardrobe choices reflect the trend’s emphasis on grace and poise. By opting for clean lines and muted colors, they showcase a refined aesthetic. Thus, this fashion shift highlights a preference for quality over quantity.

The Philosophy Behind ‘Very Demure’

At its core, ‘very demure’ is more than just a fashion statement. It represents a shift in social values towards modesty and self-awareness. Jools Lebron’s videos, for instance, underscore this by humorously addressing societal pressures. His content reveals how one can be impeccably stylish while maintaining a sense of humor. Consequently, the trend encourages embracing one’s true self while exuding quiet confidence. This philosophy appeals to those looking for elegance without the need for constant attention.

Transitioning to Autumn’s Elegant Aesthetic

With autumn’s arrival, ‘very demure’ offers a sophisticated alternative to summer’s extravagance. This trend invites individuals to explore more refined fashion choices. For instance, consider tailored blazers, modest skirts, and timeless accessories. This shift reflects a broader cultural move towards appreciating subtlety over spectacle. Moreover, it’s a season where understated luxury takes precedence. As a result, the trend promises a return to a more graceful and elegant way of dressing.

How to Incorporate ‘Very Demure’ Into Your Wardrobe

Adopting the ‘very demure’ style involves embracing minimalism and classic elegance. To start, choose well-fitted clothing in neutral tones. Additionally, opt for pieces that are both versatile and timeless. Accessories should be understated yet sophisticated, thereby enhancing rather than overshadowing your outfit. Avoid flashy trends and focus on quality fabrics and craftsmanship. By doing so, you will embody the essence of ‘very demure’ while maintaining a polished look.


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