Zales has announced an exciting partnership with the US Open, launching a unique collection that combines fashion and sport. During the tournament, Zales will feature its logo prominently on players’ uniforms, including special patches that highlight the brand. Moreover, the company is rolling out an innovative hospitality program to elevate the fan experience. In addition, Zales is implementing a targeted influencer campaign across digital platforms to maximize the collection’s reach. This collaboration not only showcases Zales’ commitment to fashion but also its dedication to the world of sports.
Introducing the Prince Capsule Collection
Coinciding with the US Open, Zales is launching an exclusive capsule collection in collaboration with Prince, the global racquets sports and lifestyle brand. This new collection blends Zales’ craftsmanship with Prince’s iconic tennis heritage. Additionally, the collection features custom-designed pieces in sterling silver, yellow gold, and white gold, each adorned with diamond accents. Importantly, it includes tennis-themed necklaces and bracelets, all showcasing the distinctive Prince ‘P’ detail and a tennis ball clasp. By fusing athletic inspiration with luxury, this collection exemplifies a perfect marriage of style and sport.
Celebrating Tennis Through Elegant Designs
The Zales x Prince collection offers beautifully crafted pieces that celebrate tennis through sophisticated fashion. For example, the collection features tennis ball and racket-themed necklaces and bracelets, designed in sterling silver and yellow gold. Each item is enhanced by diamond accents, reflecting the attention to detail in this collaboration. Consequently, tennis enthusiasts can express their passion through these luxurious accessories. Overall, the partnership between Zales and Prince has resulted in a collection that is both fashionable and meaningful.
Insights from Brand Executives
Angela Kennedy, Vice President of Product Innovation, expressed her excitement about the collaboration. She emphasized how the collection successfully merges the signature elements of both brands. Moreover, Kennedy believes these pieces will allow fans to celebrate tennis while showcasing their personal style. Similarly, Matthew Salter, Executive Vice President of Marketing at Prince, highlighted the collection’s blend of elegance and athletic spirit. He noted that this partnership sets a new standard in fashion for the tennis community.
Availability and Pricing
The exclusive Zales x Prince collection is now available online at stores, offering something for every tennis fan. Prices for the collection range from $250 to $7,500, making it accessible to a wide audience. Each piece in the collection reflects the high standards of craftsmanship and the unique collaboration between Zales and Prince. Therefore, those who appreciate luxury and tennis will find this collection irresistible. Visit Zales.com to explore and purchase these elegant pieces today.
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